Ryebridge Director Daniel Coyle is taking to his bike this summer to join and sponsor the London Luton Airport (LLA) cycle ride from Paris to Amsterdam.
Funds raised will go to LLA’s charity of the year Macmillan Cancer Support, so Daniel is now in training.
Daniel said: “It’s five years since I did the airport’s Luton to Paris charity ride and much of the same team will be taking part which is exciting. In truth though I am not quite sure what I have let myself in for. This is far more miles than I have ever cycled before, so bring on the challenge.”
The charity ride, of which Ryebridge is the lead sponsor, will take riders through three cities and three countries in four days. It is more than 383 miles and will take riders from Paris to Brussels and to Amsterdam – and then a flight back to London Luton Airport.
This will prove ideal training for Daniel’s next cycle ride later this year – which will take take riders from Inverness to Glasgow, this time raising money for Ryebridge’s charity of the year Age Concern Luton.
Ryebridge is organising the cycle ride as part of its 10 year celebrations, which sees the company joining forces with Age Concern Luton and pledging to raise at least £40,000 over the coming year - with the company’s fundraising set to culminate with a black tie, sports themed dinner and a golf day in September.
Daniel said: “We have established our roots in Luton and recognise the proud history, cultural diversity and the huge potential that exists within this town. Where possible we tap into this via local recruitment and by using local resources. We are always looking for ways to reinvest in the town, by forming associations with local charities, businesses and educational establishments along with developing and training our local employees in order to fulfil their career potential.
“The team will come together for a range of fundraising events over the next 12 months, with every penny set to go to Age Concern Luton to benefit some of the most vulnerable members of our community.”