Ryebridge founder and owner Daniel Coyle has completed a 28km ride as part of the Sky Bet EFL Every Minute Matters Relay.
He took on the challenge alongside cyclists representing Luton Town FC to inspire fellow football fans to donate 15 minutes of their time and learn CPR with the British Heart Foundation’s RevivR tool.
All 72 clubs in the EFL are taking part in a leg of a 4,000km relay route which sees participants run, walk and cycle between 72 stadiums before ending up at Wembley on Easter Monday.
Daniel joined Hatters club secretary Chris Clark, supporter Mark Crowther and sisters Sam and Joanne Ewington in cycling from Kenilworth Road to Stevenage’s Lamex Stadium.
He said: “This was a fantastic challenge alongside a group of great Hatters fans for a very worthwhile campaign, and I was delighted to represent Ryebridge in taking part.”
The relay is the latest phase of Sky Bet’s Every Minute Matters campaign, working with the British Heart Foundation to encourage 270,000 football fans to begin learning CPR and raise £3m towards the BHF’s vital research.
Find out how you can get involved at https://www.bhf.org.uk/how-you-can-help/how-to-save-a-life/how-to-do-cpr/learn-cpr-in-15-minutes